By definition, ecommerce or electronic commerce, is the buying and selling of products or services via the Internet. For many Americans, ecommerce is something we participate in on a daily basis, like online bill payment or purchasing from an e-tailer. The mid-nineties to 2000’s saw major advancements in the commercial use of the Internet. The largest online retailer in the world Amazon, launched in 1995 as an online bookstore. Brick-and-mortar bookstores were limited to about 200,000 titles and Amazon, being an online only store, without physical limitations was able to offer exponentially more products to the shopper.
Nowadays the thought of living without ecommerce seems unfathomable, complicated and an inconvenience to many. It wasn’t until only a few decades ago that the idea of ecommerce had even appeared.Ecommerce was introduced 40 years ago and, to this day, continues to grow with new technologies, innovations, and thousands of businesses entering the online market each year. The convenience, safety, and user experience of ecommerce has improved exponentially since its inception in the 1970’s.